Case Stories

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With increased competition for mammography services in the Fredericksburg market, we produced a multi-media campaign for the Imaging Center for Women that promoted the center’s market-exclusive and very relevant claim. The “Same-Day Mammogram Results” marketing program utilized online advertising, live radio reads, outdoor boards, and website advertising. The results were outstanding: a 500% increase in visitation to the Mammography Services site page and a 20% increase in scheduled exams during the campaign.