Beautiful, cordless QMotion Shades are a product whose time has come. But successfully launching any decorating product during the worst real estate economy since data has been collected? That required a tall order of creativity!
We approached this challenge with our usual determination and all-encompassing approach, developing the name and brand with a simple, elegant graphic and concept that has been carried through in QMotion’s website, trade show display, advertising, public relations, brochure and more. We launched at the 2011 International Home Builders Show and were rated “coolest tech product” by Nigel F. Maynard, a senior editor at Residential Architect and BUILDER Magazine. “Dig This Design” rated QMotion “Best in Show.”